“Become the Sky
Take an Axe to the prison wall.
Escape.
Walk out like someone suddenly born into Color.”
~ Rumi
It has often been said that color influences how we feel, how we think and how we behave.
Color is everywhere in our lives. The food we eat, the clothes we wear, how we color our rooms, and the furniture we surround ourselves with.
Even our appetite is influenced by color, and the body responds to colors it needs for optimum health.
Have you noticed how being in certain surroundings can irritate you, while others can be relaxing and peaceful?
That is because our emotions are affected by color, which also influences our physical and mental state. The conscious and the subconscious mind respond to the world of color. Which is why it is so important that we consciously work with colors that will allow us to achieve peace and happiness, health and success, and above all, joy in our lives.
Even as far back as 1985 when I launched my first Bridal Collection St. Pucchi in Dallas, Texas, I knew the importance of color and how color can influence our moods, our emotions and our state of mind. I was hailed as the first U.S. Designer to showcase color in Bridal. Not a single one of my wedding gowns was in white.
From the colors I use on dresses in my collections, to backdrops in both my photo shoot campaigns and on stage, the stationary and my logo, as well as in my creative space and showrooms, I am always mindful as to how it impacts my surroundings, my creativity, my audience, and their buying decisions.
Color is very personal. Although all colors are good, we tend to feel more comfortable with certain colors at certain times. We are all drawn to specific colors we like and usually these instincts serve us well. The problem arises when we allow ourselves to be seduced by the latest fashion and trends, not paying attention to how we really feel.
Our day-to-day living can be enhanced by surrounding ourselves with colors that are most harmonious with our personal vibrations for that day. Yet most of us remain largely ignorant of the benefit gained from our conscious use of color.
Here is a brief list of some colors and what each signifies. Colors can be either warm or cool and certain tones or shades may result in quite different meanings.

Image courtesy of Unsplash
Violet (Purple/Indigo): Royalty, wealth, prosperity, sophistication, respect, ambition, creativity, success, mystery, spirituality, healing, calming, wisdom. This is a great protective color as it connects with our intuition and psychic abilities and enhances transformation.
Blue: Calmness, serenity, care, cooperation, power, reliability, loyalty, dignity, harmony, balance, compassion, security. Blue can stimulate creativity and helps us be productive and boosts performance. It curbs appetite, and also seems to be the color most preferred by men.
Green: Comfort, compassion, empathy, health, progress, efficiency, prosperity, generosity, freedom, fertility, faith, adventure. The color green allows us to let go of old pain and grudges and creates space for acceptance of others and ourselves. It promotes inner tranquility and invites us to trust more.
Yellow: Happiness, optimism, warmth, friendship, intelligence, innovation, inspiration, power, alertness. The color yellow helps boost our confidence and our outlook on life with positivity, and provides direction and determination when needed. It increases metabolism and is known as the happiest color in the color spectrum.
Orange: Communication, determination, independence, motivation, generosity, domination, competence, change, charisma. The color orange excites the brain and boosts enthusiasm. It allows us to accept our feelings and helps nourish one’s self and brings joy as well as stabilizes emotions.
Red: Alertness, charm, aggression, courage, domination, eccentricity, energy, rebellion, sensuality, passion, desire, luck, violence, hate. The color red also helps energize and rejuvenate us when we are tired, and stimulates appetite. It can be a powerful manifesting color and gives us courage for a new beginning. Nothing says sexy like a tasteful dress in red. And of course, red roses symbolize love.
Black: Power, authority, intelligence, strength, evil, aggression, death, mourning. The color black is often associated with sophistication by fashion designers and is considered a slimming color to wear.
White: Innocence, emptiness, peace, sterile, purity, cleanliness, spaciousness, neutrality. The color white reflects the full force of spectrum of all colors. It is also used as a color of death or mourning in certain religions.
Gold/Silver: Both are metallic colors and are used as accents. Gold implies wealth, glamor, wisdom and love, while Silver evokes security and style. Both are associated with upscale items such as jewelry, clothing and appliances.
As you explore the beautiful world of color, I invite you to be purposeful in introducing the ones that will impact you in the most positive way, and integrate the right colors into your daily life for maximum joy and harmony.
“Let me, O let me bathe my soul in colors; let me swallow the sunset and drink the rainbow.”
~ Kahlil Gibran
© Rani St. Pucchi, 2017
Rani St. Pucchi is an award-winning Couture Fashion Designer, Style & Image Consultant, and a Relationship Expert. She is a Bestselling Author, a Speaker, an Inspirational Success Coach and a Trainer. Her #1 International Bestselling Books, Your Body, Your Style: Simple Tips on Dressing to Flatter Your Body Type and The SoulMate Checklist : Keys to Finding Your Perfect Partner are now available on Amazon and at Barnes & Nobles.
For more information on Rani please visit www.ranistpucchi.com